NCAA 2018 March Madness Scores $25M for Greater Boston Economy

29 Mar

The NCAA 2018 Men’s Basketball East Regionals netted $25,788,275 of new spending into the Greater Boston economy, according to estimates by the Greater Boston Convention & Visitors Bureau (GBCVB).

Between 8,000-10,000 visitors traveled to Boston from 50 miles or more for the East Regional. The direct spending impact on paid lodging, dining, and entertainment and retail over the five days was approximately $14,247,666. Indirect spending was over $11M.

The visitors were comprised of roughly 54% leisure travelers – students and university-related fans, families – and 46% business travelers, including alumni, media, NCAA affiliates, and NCAA officials.

The TD Garden in Boston played host to the Sweet 16 and Elite 8 rounds for the first time since 2012. Boston College (BC) was the host college.

The NCAA teamed up with six high-end Boston hotels for the East Regional. Roughly 13,500 room nights were generated via hotels or alternative paid lodging options such as Airbnb units. Direct spending on lodging exceeded $4M.

The NCAA 2018 East Regional was one of the Massachusetts Sports Marketing Office’s (MSMO) Top Sporting Events for the year. This year the Purdue Boilers, Texas Tech Red Raiders, Villanova Wildcats, and the West Virginia Mountaineers competed on the historic parquet floor. Villanova beat West Virginia and Texas Tech to advance to the Final Four.

Massachusetts attracts 24.5 million domestic, 735,000 Canadian, and 2.3 million overseas visitors annually, according to the Massachusetts Office of Travel and Tourism (MOTT). For more information on visiting Massachusetts, go to For year round information on sporting events, visit