United 2026 Wins 2026 FIFA World Cup Bid, Boston could host matches

14 Jun

Contact: Michael Quinlin

(617) 973 -8503


Boston – Today, the FIFA (Fédération Internationale de Football Association) Council announced that the 2026 FIFA World Cup™ will be hosted by United 2026, a coalition of the United States, Canada and Mexico. Boston becomes one of 23 candidate cities eligible to host tournament games between the three nations.

Massachusetts is home to professional sports teams such as the New England Revolution, New England Patriots, Boston Red Sox, Boston Bruins and Boston Celtics. About 30,000 athletes—amateur and international elite alike—compete each year in the Boston Marathon, the world’s oldest annual marathon. Numerous collegiate tournaments are held in Massachusetts each year, representing the best of amateur competition.

“Massachusetts is regarded as the State of Champions, and sports are an integral part of the Commonwealth’s identity,” said Business Development and International Trade Assistant Secretary Nam Pham.  “Our robust fan base from the New England Revolution, collegiate teams and youth soccer leagues, along with our numerous ethnic communities around the state, will enthusiastically welcome all soccer teams from around the world.”

“When Boston was a host city during World Cup 1994, the economic benefits to the state’s tourism and hospitality industry were significant,” said Massachusetts Office of Travel & Tourism (MOTT) Executive Director Francois Laurent-Nivaud.  “We are fully prepared to welcome 2026 FIFA World Cup to Massachusetts and the New England region, and to showcase our many cultural, historical, hospitality and educational assets.”

The Massachusetts Sports Marketing Office (MSMO), Massachusetts Office of Travel and Tourism (MOTT), City of Boston, Greater Boston Convention and Visitors Bureau (GBCVB) and the Kraft Group will collaborate closely on making Boston a host city for World Cup 2026.

According to the Massachusetts Office of Travel and Tourism, the Commonwealth attracts 24.5 million domestic travelers, 1.7 million overseas and 634,000 Canadian travelers annually.  These visitors spend $20.7 billion on lodging, meals, cultural and recreational attractions, transportation and general retail trade.  This direct spending generates $1.4 billion in state and local taxes, and supports 139,100 jobs in Massachusetts. For more information on visiting Massachusetts, go to massvacation.com.

The Massachusetts Sports Marketing Office works year round to strengthen the state’s sports community by bringing in world-class sporting events. For more information, visit masportsoffice.com.

Running into Massashoesetts

25 Apr

Because Massachusetts is so active, it’s no surprise many world-renowned footwear brands have made the Commonwealth home.

Boston-based Converse is a classic brand with timeless memories: Julius Erving defying gravity in the All Stars, Larry Bird and Magic Johnson dueling in the Weapons, or just you and your very first pair of Chuck Taylors (which are still a fashion staple today). Now with its flagship store on Lovejoy Wharf – complete with a unique customization experience – the brand will usher in a new era of style.

Reebok has always been a revolutionary brand. In the 80s, Reebok saw the ascension of fitness culture and introduced the Freestyle, the first sneaker designed and marketed for women. Then came the Pump in the 90s, which had basketball players thinking they could jump a little higher. Now, Reebok has redefined itself again, focusing on running. As the company moves to the Seaport District, we can’t wait to see what they come up with next.

Speaking of running, Saucony is a brand that runners trust, as their S logo has adorned the feet of some of the world’s elite marathoners. The Waltham company also has a cool habit of collaborating with local shops to create one-of-a-kind kicks. They even created special shoes in honor of the MBTA and Boston Marathon.

Saucony always has great marathon collaborations, but the world’s oldest marathon officially runs in Adidas. For 30 years now, the three stripes has been the official footwear and apparel supplier of the Boston Marathon. As one of the top athletic brands in the world, its strong commitment to the town of Canton will prove to be fruitful for the Commonwealth.

New Balance is another shoe brand with it’s sole planted in the Commonwealth, and has long been a runner’s favorite and a New England trademark. Now that the famous company has nestled into its new home at Boston Landing in Brighton, you can expect them to continue to commit to excellence in footwear design and state-side manufacturing.

Another home-town favorite is Rockport, which gets its namesake from the town in Massachusetts, and is a classic brand that caters to all of your footwear needs, from active hiking boots and sneakers, to stylish Oxfords, heels, flats, and sandals. With their move to a gorgeous new space in Newton, their creative team is sure to hit the ground running.

Each spring, runners rekindle their relationship with the road, from the shorelines through Heartbreak Hill, to the tangled, wooded trails of the Berkshires. It’s no surprise to see a runner zooming by in a pair of colorful sneakers, looking down to check their time, while their ear buds are blaring. We salute the long time enthusiasts and those who are just starting out on their running journey.

Lace them up, get out there, and hit the pavement!

NCAA 2018 March Madness Scores $25M for Greater Boston Economy

29 Mar

The NCAA 2018 Men’s Basketball East Regionals netted $25,788,275 of new spending into the Greater Boston economy, according to estimates by the Greater Boston Convention & Visitors Bureau (GBCVB).

Between 8,000-10,000 visitors traveled to Boston from 50 miles or more for the East Regional. The direct spending impact on paid lodging, dining, and entertainment and retail over the five days was approximately $14,247,666. Indirect spending was over $11M.

The visitors were comprised of roughly 54% leisure travelers – students and university-related fans, families – and 46% business travelers, including alumni, media, NCAA affiliates, and NCAA officials.

The TD Garden in Boston played host to the Sweet 16 and Elite 8 rounds for the first time since 2012. Boston College (BC) was the host college.

The NCAA teamed up with six high-end Boston hotels for the East Regional. Roughly 13,500 room nights were generated via hotels or alternative paid lodging options such as Airbnb units. Direct spending on lodging exceeded $4M.

The NCAA 2018 East Regional was one of the Massachusetts Sports Marketing Office’s (MSMO) Top Sporting Events for the year. This year the Purdue Boilers, Texas Tech Red Raiders, Villanova Wildcats, and the West Virginia Mountaineers competed on the historic parquet floor. Villanova beat West Virginia and Texas Tech to advance to the Final Four.

Massachusetts attracts 24.5 million domestic, 735,000 Canadian, and 2.3 million overseas visitors annually, according to the Massachusetts Office of Travel and Tourism (MOTT). For more information on visiting Massachusetts, go to massvacation.com. For year round information on sporting events, visit masportsoffice.com.

Spotlight on Massachusetts Track & Field

2 Mar

By Francisco Tavares, Intern at Mass Office of Travel & Tourism and student at Emmanuel College.

When it comes to setting the highest bar in sports, Bostonians quickly point to the Boston Celtics, Boston Bruins, Boston Red Sox, New England Revolution, and the New England Patriots. With so many titles and achievement between them, our professional sport teams have made Massachusetts the “State of Champions.”

Massachusetts also boasts an impressive amateur tradition of excellence in collegiate and high school sports. In fact, we are currently at the end of the Indoor Track and Field season, where some of the region’s best athletes compete in running, jumping, throwing, and pole-vaulting- testing their endurance, speed, strength and mental toughness.

The beauty of track and field is that you not only compete against your opponents, you also compete against yourself and time. The key to success is being mentally and physically prepared. You must keep calm and run your race, no matter what else is going on around you. You go out too hard and you tire yourself; you go out too slow you place yourself behind. When you get on the starting line, one of your biggest competitors is yourself. Are you good enough to beat yourself? Can you break through your limits to beat your opponent while also beating your own personal best?

Every winter there is a massive showdown in Massachusetts, week in and week out, with hundreds of track and field athletes competing at the highest level. Many of the best competitions take place at the Reggie Lewis Track & Athletic Center, located in Boston’s Roxbury neighborhood. Rated as one of the finest and fastest indoor track in the country, the “Reggie” features a newly renovated Mondo banked track with its Super X 720 surface, a perfect place to set new records.

Some of the year’s most notable track events takes place at the Reggie, including the world renowned new Balance Indoor Grand Prix in February. Over the course of the meet’s history, five world records have been set at the Grand Prix, all taking place at the Reggie. In all, the Reggie has been the setting of thirty nine world and American records over the years, making the facility unique and iconic Massachusetts sports venue.

The Reggie is also home to the Massachusetts Interscholastic Athletic Association (MIAA) meets taking place through February. These rigorous events determine the state’s high school divisional championships and the best athletes in each track and field category.

The Indoor Track and Field season culminate with the 31st Interscholastic New England Indoor Track & Field Championships taking place on March 3, 2018 at the Reggie Lewis Center. This prestigious event brings together the best high school competitors from each division and the six New England states to vie for the honor of being crowned champions.

Massachusetts is proud of its many high school track and field athletes who go on to have successful collegiate careers as well.

For sports fans who appreciate speed, endurance, strength, and mental toughness Track and Field is the perfect spectator sport. In addition to the Reggie, check out Boston University’s Track and Tennis Center and other top facilities throughout the State.

Francisco ‘Cisco’ Tavares is an intern at Massachusetts Office of Travel & Tourism. He attends Emmanuel College, Boston where he is working on his Bachelor of Arts Degree in Business, with a Concentration in Marketing. Cisco is a member of the Varsity Track & Field Team and the Treasurer of the Cape Verdean Student Association at Emmanuel. Also, Cisco is trilingual in Spanish, English and Cape Verdean Creole.


28 Dec

MSMO LogoDecember 28, 2017


Contact: Michael Quinlin

(617) 973-8503 / michael.quinlin@state.ma.us


Sports Define the Bay State and Support the Economy


Boston – Massachusetts, known as the State of Champions for its longstanding athletic traditions and high-level competition, has issued its annual round-up of popular sporting events throughout the Bay State in 2018. Massachusetts’ Sporting Events for 2018 ranges from collegiate and amateur tournaments to professional match-ups and iconic annual events.


Compiled by Massachusetts Sports Marketing Office (MSMO) and Massachusetts Office of Travel and Tourism (MOTT), the calendar features highlights not only in sports like basketball, hockey, baseball and football but also in lacrosse, golf, volleyball, figure skating, rowing and lion dance competitions.


“The high caliber of our sports culture helps define Massachusetts as a competitive, accomplished state that continually strives for excellence,” says Assistant Secretary of Business Development and International Trade Nam Pham. “Sporting events are fun for the whole family, and contribute and to our local economy, supporting sports venues, hotels, restaurants and retail centers. Sports are good business for Massachusetts.”


“From the Boston Marathon to the Charles River Regatta, sporting events attract domestic and international visitors to compete or cheer on their favorite athletes,” says MOTT Executive Director Francois-Laurent Nivaud. “We encourage visitors to enjoy Massachusetts’ many other highlights, from our rich history and culture to outdoor adventures and natural beauty.”


Massachusetts attracts 25 million domestic, 700,000 Canadian and 1.8 million overseas visitors annually, according to MOTT. For more information on visiting Massachusetts, go to massvacation.com. For year round information on sporting events, visit masportsoffice.com.






Spalding Hoop Hall Classic

January 11-15   |   Naismith Memorial Basketball Hall of Fame, Springfield

The top high school hoop players in the nation flock to the birthplace of basketball in Springfield to showcase their talents.


Annual Beanpot Tournament 

February 5 & 12   |   TD Garden, Boston

Boston’s finest college hockey teams compete for the coveted Beanpot Championship title during one of the longest-running hockey tournaments in college sports.


2018 NCAA Division I Men’s Basketball East Regional

March 23 & 25   |   TD Garden, Boston

The nation is enthralled by the NCAA’s March Madness basketball tournament each winter, and Massachusetts is part of the action when it hosts the 2018 East Regional at TD Garden in Boston.


2018 NCAA Division I Men’s Ice Hockey Northeast Regional

March 24 & 25   |   DCU Center, Worcester

NCAA Division I Men’s Hockey teams hits the ice at DCU Center in a battle to become Northeast Regional Champion and compete in the Frozen Four Tournament.


Red Sox Opening Day 2018

April 5 |   Fenway Park, Boston

Nothing says springtime in Massachusetts like Boston Red Sox Opening Day at Fenway Park, a Boston tradition dating back to 1912. The Boston Red Sox take on the Tampa Bay Rays this year.


U.S. Adult Figure Skating Championships

April 10 – 14   |   New England Sports Center, Marlborough

Top U.S. adult figure skaters convene in Marlborough, competing to attain the national title in one the six qualifying divisions.


2018 Boston Marathon

April 16   |   Boston

2018 marks the 122nd time that the best runners in the world gather at the oldest annual marathon in history to complete 26.2 miles and raise charitable funds for worthy causes.


1st USDLDF National Dragon Lion Dance Championship

May 25-27   |   Quincy High School, Quincy

Come enjoy the best of amateur dance competition when the United States Dragon & Lion Dance Federation holds its first ever National Dragon Lion Dance Championships at Quincy High School.


2018 NCAA Division I Men’s Lacrosse Championships

May 26-28   |   Gillette Stadium, Foxborough
Gillette Stadium, home of the New England Patriots and New England Revolution,  hosts the D1 national collegiate lacrosse competition.


Special Olympics Massachusetts

June 8-10 | Harvard University & Boston University, Boston

2,000+ athletes with disabilities compete at this inspiring Olympic Games in track & field, gymnastics, power lifting, swimming, tennis and volleyball.


Tough Mudder Boston

June 23 & 24   |   508 International, Charlton

Ten miles, 20+ obstacle courses and hundreds of pounds of mud determine who is tough enough to win it all at 508 International, the actions sports venue in Charlton.


Savage Race

July 14   |   Barre

The Savage race in Barre features 25 obstacles over a seven mile course that tests strength, agility and athleticism.  The course fluctuates between rolling hills and rocky terrain.


New Balance Falmouth Road Race

August 19 | Falmouth, Cape Cod

The 46th running of the 7-mile Falmouth Road Race attracts 11,000 + runners from throughout the world, including elite Olympians and wheelchair champions.


2018 Dell Technologies Championship

August 29 – September 3   |   TPC Boston, Norton

The most famous names in golf gather on Labor Day Weekend to play at the beautifully scenic TPC Boston course, one of the stops along the PGA Tour.


Basketball Hall of Fame Enshrinement

September   |   Basketball hall of Fame, Springfield

Before every new NBA season, Naismith Memorial Basketball Hall of Fame enshrines the legends of the game in the city where basketball was born. In September, the Class of 2018 is being inducted into the elite club.


2018 Head of the Charles Regatta

October 20 & 21   |   Charles River, Boston & Cambridge

For two days, elite collegiate and amateur rowers from around the world gather on the Charles River between Boston and Cambridge to compete in this classic contest of endurance, strength and speed.


Volleyball Hall of Fame Enshrinement

November   |   Volleyball Hall of Fame, Holyoke

The International Volleyball Hall of Fame inducts the 33rd class of elite athletes, coaches and leaders into its hallowed halls in Holyoke, where volleyball was invented in 1895.


135th Harvard-Yale Football Game

November 17 | Fenway Park, Boston

The nation’s most iconic collegiate football game between Ivy League powerhouses is being played at Fenway Park, the first time it has been played outside of Harvard Stadium or the Yale Bowl since 1912.



Head of the Charles Regatta Celebrates another Successful Year

16 Nov

Meghan Koehler, Intern at MA Sports Marketing Office and Student at Boston College


The 53rd annual Head of the Charles Regatta on the weekend of October 20-21 was nothing short of inspirational. Year after year athletes congregate in Cambridge to put their hard work to test, and year after year history is made. This year two 13-year-olds became the youngest rowers to compete in the regatta and Delaney Evans and Caroline Sharis finished a full minute ahead of the leading Women’s Youth Double time, joining countless other boats in breaking records throughout the weekend.

The event brought an even greater energy, spark and vitality that infiltrated through the Greater Boston community. Over 700 rowing club and universities brought more than 10,551 athletes to the area to compete in this rewarding event.

The sparkling waters and beautiful banks of the Charles River provide the perfect environment for the pure athleticism, grit and competition of the regatta. Its 3-mile course with a 180 degree turn in front of Cambridge Boat Club makes Head of the Charles one of the most challenging, yet rewarding regattas of the year.

The weather at this year’s Regatta was picture perfect. The skies opened up, allowing the sun to illuminate the vibrant environment that lined the Charles River. Sponsor tents, food trucks, and nearby Harvard Square contributed to the festive atmosphere.

“This is a terrific event for Harvard Square that has grown tremendously over the past 50 years,” says Denise Jillson, executive director if Harvard Square Business Association. “The city, the police department and the University work together to create a safe and really fabulous event.”   More than 70 percent of the businesses in Harvard Square operate locally making the race a boom to small businesses.

2017 participant and leader of Boston College’s collegiate-8 boat, Claire Orzel said in a statement, the event “creates an unparalleled awareness for and interest in the sport and attracts tens of thousands of spectators. That support creates such an electrifying energy that rowers can feel on the water and definitely encourages fast and aggressive racing.”

More than 25 countries are represented at the Regatta, giving the race an international context similar to Massachusetts’ other iconic sporting events, such as the Boston Marathon. According to event organizers, the regatta attracts 400,000 spectators that bring in approximately $55 million per year to local restaurants, hotels and businesses in the Greater Boston community.

“It is a privilege for rowers to race in it each year either by means of qualifying or lottery,’” says Orzel. “Seeing the international rowing community come together for an entire weekend on our local Charles River is an incredible experience.”

Hotel occupancy rates alone prove that the annual number of visitors for HOCR weekend continue to rise. This year, Greater Boston hotels booked 93.7 percent of their rooms on Friday, October 20, and 98.4 percent on Saturday, October 21; 3.6 percent and 2.2 percent more than the average occupancy rates on any other regular weekend in October and higher than 2016 numbers.

Head of the Charles Regatta is one of many premiere sporting events taking place in Massachusetts throughout the year. From professional sports to collegiate and amateur competitions, Massachusetts has a stellar sporting tradition that consistently attracts events and tournaments to the area.

2018 Head of the Charles regatta is scheduled to take place from October 20-October 21, 2018. We hope to see you there.

Ultimate Frisbee Dominates the Ultimate Sports Town

16 Nov

Meghan Koehler, Intern at MA Sports Marketing Office and Student at Boston College


(Photo courtesy of Burt Granofsky at UltiPhotos.com)

Boston is often regarded as the ultimate sports town and Massachusetts “the state of champions.” Thanks to our amazing professional sports teams, venues like historical Fenway Park and TD Garden and world-renowned events like the Boston Marathon and the Falmouth Road Race, Massachusetts is a magnet for sporting events and the fans who follow them.

One of the great attributes of local sports fans is that we appreciate all sports, even those not always in the limelight. This includes Ultimate Frisbee, a fast-paced, thrilling sport, gaining world popularity throughout 1968.

So, what is it that makes Ultimate unique? The Spirit of the Game.

The official rules of Ultimate includes a “Spirit of the Game” clause that states, “Ultimate relies upon a spirit of sportsmanship that places the responsibility for fair play on the player. Highly competitive play is encouraged, but never at the expense of mutual respect among players.”

As a self-officiated sport, Ultimate depends on a mutual respect between players. Without a referee, players on the field are responsible for calling their own rule violations. For instance, if two players collide, one player has the right to call a foul. The action comes to a halt and the opposing player has a right to agree or disagree with the call.

Self-officiating requires honesty, maturity and integrity – all qualities of which are fostered in the Ultimate community.

Not surprisingly, Massachusetts’s area youth, collegiate, and club teams are dominating the ultimate community across all 3 divisions: Women’s, Men’s and mixed.

Massachusetts has been a leading state in the world of Ultimate and even served as host to the Boston Invitational tournament in 2014. The best teams from around the nation and Canada flooded to Devens, MA to face fierce competition in the area.

2015-2017 Boston College team captain and current Slow White club team member, Olivia Hampton says, “with such a large talent pool and numerous playing options for all ages, Boston is considered one of the major hubs for Ultimate in the country, along with Seattle and San Francisco.”

The state’s Ultimate success rapidly grew from modest beginnings. As college players from Hampshire and Cornell moved into the region in 1977, they brought with them a disc and an enthusiasm for the continuation of the game. Western Massachusetts continues to be a stronghold in Ultimate Frisbee:  the UMass Amherst Men’s team is currently ranked first in the nation.

The all men’s original Boston team its first National Championships in 1982 and the first ever Ultimate World Championships in Goteborg, Sweden in 1983. Now, Boston’s Ironside leads the area’s teams in the Men’s elite club division.

Women’s Ultimate has been equally triumphant in putting its mark on Boston’s sports scene, with Boston-based team, Brute Squad leading the pack at number two in USA Ultimate’s rankings. The team’s 15-year climb to the top began with a 13th overall finish wearing makeshift uniforms and a hunger to win. The players’ commitment to the game carried them to their National Championship victory in 2015 and 2016.

Finally, 2016 National Club Champions, Slow White dominates among Boston’s mixed teams. More than just combining the types of play of talented young men and women, the mixed team also promotes an application of gender equality that is unparalleled in any other sport.

Founding member of Slow White, Roselyn Ano said in a statement, “As the sport of Ultimate gains in popularity, the Ultimate community has a responsibility to showcase both genders and, in particular, promote how women contribute as players, leaders, coaches and mentors.”

These three Boston teams swept the 2016 National Championships across all three divisions.

“Boston Ultimate benefits greatly from the incredible concentration of universities around the city and in the surrounding suburbs. There are plenty of opportunities to play against nearby teams of varying skill levels,” says Hampton.

Ultimate recreational leagues are sprouting across Massachusetts thanks to dedicated players and Boston’s local volunteer-based organization, Boston Ultimate Disc Alliance (BUDA).

“Local neighborhood pick-up games occur on a weekly basis in every town,” said Ano. “Boston Ultimate Disc Alliance (BUDA) is one of the longest-running organizations in the country, boasting dozens of leagues for all skill levels and age groups, and has one of the country’s largest Summer Leagues with over 100 teams registering each year.”

With a growing opportunity for youth and college programs to develop alongside the sport, the Massachusetts Ultimate community is bound to continue the upward trend toward success in the coming years.

Ultimate is just one of the lesser mainstream sports that contributes to Massachusetts’ title as the “state of champions.” With disc golf, Rugby, and lacrosse taking the state by storm, Massachusetts will only grow as the premiere destination for all sports and sporting events.

Brewster Whitecaps Crowned Cape League Champs

14 Aug

During the Summer of 2017, the Brewster Whitecaps played a Cape League record 53 games, and finished off the season as champions.  A 2-0 win over Bourne on August 13 in Game 3 of the Championship Series capped off a resilient season for the Whitecaps.  After finishing the regular season at 21-21-2, Brewster earned the #3 seed in the East Division and a first round date with the 3X defending champion Yarmouth-Dennis Red Sox.  They beat the Red Sox 2-1 in a best-of-three series after dropping the first game, and did much of the same against the Orleans Firebirds, also beating them 2-1 in the East Division Championship Series.  In the finals against Bourne, it took till a deciding Game 3, when a Hunter Bishop home run gave them insurance run in the sixth inning to take the title with a 2-0 victory.  This is the first title that Brewster has celebrated since 2000.Whitecaps Trophy

Boston Pride 2017-18 Schedule Announced

11 Aug

The National Women’s Hockey League recently announced their schedule for the upcoming 2017-18 season.  The Boston Pride will play 16 regular season games, playing eight home games at the Warrior Ice Arena, which is also the home of the Boston Bruins practice arena.  Their home schedule is as follows:

Saturday, November 4: vs. Connecticut Whale, 7:30

Saturday, December 2: vs. Buffalo Beauts, 7:30

Saturday, December 16: vs. New York Riveters, 7:30

Saturday, January 20: vs. New York Riveters, 7:30

Friday, February 2: vs. Connecticut Whale, 6:00

Sunday, February 18: vs. Buffalo Beauts, 2:30

Saturday, March 3: vs. Connecticut Whale, 7:30

Saturday, March 10: vs. New York Riveters, 7:30

The Pride have been the most successful franchise in the short history of the NWHL.  After the winning the inaugural Isobel Cup in 2016, they finished runner-ups to the Buffalo Beauts in 2017 and hold the highest winning percentage of any team in league history.  The team has now opened sales for season tickets, and will soon starting selling single-game tickets as well.  The 2017 NWHL Draft will take place on August 17th at 7:00.

Valley Blue Sox Clinch First NECBL Championship

9 Aug

For the first time in franchise history, the Valley Blue Sox captured the NECBL Title, defeating the Ocean State Waves 2-0 in a best-of-three series.  Game 1 of the series was called mid-game on August 7th due to rain, so they finished up the game on August 8th, and the Blue Sox pulled out a 9-3 win.  Game 2 of the series was played immediately after, and Michael Wroth hit one home run and drove in two in a 6-3 championship clinching victory for the team from Holyoke.  The Blue Sox finished the regular season at 26-18 and grabbed the #2 seed in the Northern Division and never looked back.  An opening round win over the Keene Swamp Bats was followed series sweeps of the Upper Valley Nighthawks and Waves, bringing the title to the Pioneer Valley.Blue Sox Champs