About Us


The Massachusetts Sports Marketing Office (MSMO) of the Massachusetts Office of Travel & Tourism at the Massachusetts Marketing Partnership is the state agency dedicated to promoting the Commonwealth as a premier sports destination.  MSMO is the official and lead agency to facilitate and attract major sporting events and championships in the Commonwealth.


Bring Your Event to Massachusetts:

Event Development:

  • Bid development – lead the effort to create customized event bids for international, national, collegiate, youth and amateur sporting events
  • Serve on Local Organizing Committees
  • Maintain relationships with event owners – local, regional, national and international
  • Informational and networking resource for Massachusetts venues and event owners
  • Liaison to state and local agencies

Sports Office Assets:

  • Dedicated sports tourism websitewww.masportsoffice.com
  • Comprehensive database – MA sports venues, attractions, activities, teams, leagues and events
  • Marketing outreach – email, social media and e-newsletters 

Marketing & Business Development

  • Represent the Massachusetts sports industry at sport-specific trade shows, conventions, conferences and meetings
  • Provide spots marketing expertise to municipalities, Regional Tourism Councils, chambers of commerce
  • Promote MA rich sports history and championship sports teams, sporting events, attractions, activities and competitions

Sporting Event Grants

The Massachusetts Sports Marketing Office awards grants to qualified organizations throughout the year that align with MSMO’s mission.  Please find more information here:

Estimated Economic Impact – Past MA Events
U.S. Figure Skating National Championships – $20 million
NCAA Men’s Basketball East Regional Championship – $7 million
NCAA Men’s Lacrosse Championship Weekend – $22.2 million
USA Gymnastics Women’s Visa Championships- $1.4 million
NCAA Women’s Basketball Final Four – $25 million
Men’s World Curling Championships – $4.7 million
U.S. Olympic Gymnastics Trials – $15 million

Massachusetts Sports Marketing Office
Shannah McArdle, Director
10 Park Plaza, Suite 4510
Boston, MA 02116 U.S.A.
Phone: (617) 973-8500
Fax: (617) 973-8525
email: SportsInfo@state.ma.us

 


To find out more about all activities that Massachusetts has to offer, please visit the Massachusetts Office of Travel and Tourism website

 

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